Perfection is not a prerequisite for sustainability, whether for individuals or brands. Even small changes in our daily lives and business practices can yield significant impacts. Embracing sustainability could mean various things for a brand, like treating employees fairly and responsibly, producing in line with demand instead of over-saturating the market, or utilizing easily manageable materials to avoid polluting the environment.
A critical aspect is being mindful of our choices, like eschewing difficult-to-recycle materials like plastic. For instance, I once ordered bamboo towels from a competitor, only to be dismayed by the excessive plastic packaging, indicating a lack of genuine concern for the environment. It's essential to be aware of our impact and take steps towards making a difference, no matter how small.
So, what can we do as individuals and businesses to contribute? Making even one positive change can be a significant step towards sustainability. Personally, I commit to avoiding plastic usage in my kitchen and wardrobe, opting for long lasting and versatile clothing choices. Additionally, I am conscious of my bathroom and beauty products, choosing brands that genuinely prioritise sustainability and responsible practices.
Some of my favourite brands that align with sustainable values include:
- Upcircle beauty: Their use of biproducts like coffee beans and oils to create eco-friendly beauty products in glass, metal, and carton packaging is commendable.
- Fiils: Their refillable shampoos, conditioners, and body washes, along with recycling programs, make a positive impact.
- Beauty Pie: A go-to for various beauty needs, they prioritise glass packaging, use recyclable materials for shipping, and avoid overproduction.
- Wearhuha: Offering excellent plant-based underwear that is gentle on the skin and the environment.
I believe that together, through these small changes and conscious choices, we can create a powerful force towards a sustainable future.